Do you ever have ideas in the shower, or when chatting in
the pub with friends? Has an idea come to you as you’re just drifting off to
sleep, and you leap out of bed to write it down somewhere before it’s gone
I’ll bet the ideas you have in those situations are better
and more meaningful than those you have at work.
study of 6,000 people found that only 10% did their best thinking at their
desks. Research suggests that the average worker wastes four
hours per week in unnecessary meetings, and that some meetings can even lower
your IQ. Our always-on digital lifestyles mean that many of us now spend
our days with our head in the high-tech “clouds.”
This is the problem. As alluded to at the start of this
post, many of us are more suited to creative thinking when relaxed. Yet when
was the last time you took a creative pause at work?
We are all born creative – as children we
play to learn. Yet as we grow older and gain responsibilities (and email
accounts and smartphones) we become distanced from our natural creative
talents. Work gets in the way.
But we all need to be creative at work. The world is
becoming faster and more complex, and to thrive in this new environment we need
novel ways of doing things. So what do we do?
It starts with a commitment: find creative time. Clear space
in your working day to focus on what really matters. This can often mean
mastering the art of saying no – to colleagues, projects and competing ideas.
Turn off your email and your phone. And bring more creativity to some of those
things you can’t avoid. Work in creative spaces. Have creative
Business doesn’t have to mean ‘busyness’. You’ll beat the
competition through creative thinking and innovation, not by sending more
This is a guest post by James Allen of Creative Huddle.
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