Museums, Zoos and now tourist
attractions are opening after normal closing to welcome in a new market
segmentation; the Londoner who tries desperately to avoid attractions unless
their cousin is visiting from Bunwell
(that’s a village about 12 miles south of Norwich in Norfolk). The idea
of joining a queue and shuffling along with the other 30million visitors to our
great city does not really have the appeal to the average Londoner, queuing is
a disease that affects only tourists.
However, we do enjoy a drink
or two and we do like the idea of new experiences, so the concept of lates has
been developed and has become a success at some of London’s museums and Zoos
and next up tourist attractions. Theme Parks already offer special events
with the likes of ‘Ride & Rave’
at Thorpe Park and now Halloween has taken over with events running at all the
major parks including ‘Scarefest’
at Alton Towers Resort and ‘Halloween Hocus Pocus’ at Chessington world of Adventures.
Events team visited Zoo Lates on
one of the fantastic sunny nights we have been experiencing this season and
decided to dress up in animal onesies. No it was not a Hag, Hen or Stag
do, just a team night out. We all had a great time. I was really
impressed with the selection of food and diverse entertainment on offer.
One minute a monkey was relieving himself above me (a near miss); next we were
in a comedy show. All good fun and well executed by the zoo team.
Merlin Events will be testing
“After Darks” this autumn season! First up this Friday 30th
August the London Eye Barracuda will be hosting a House Summer Boat party in aid of Merlin’s
Magic Wand on Friday 30th
August, think Ibiza tunes, sun streaming onto the dance floor and iconic
landmarks aboard one of the most luxurious boats on the Thames.
Next up, SEA LIFE London
Aquarium on Friday 27th Septmber where you can brave the
shark walk and discover a tranquil environment of street food, cocktails and a
DJ whilst surrounded by stunning marine life.
The London Dungeon will be
hosting After Dark this Halloween, a great way for Londoners to experience this
brand new attraction on 1st November will let
you know how we get on as it’s a genuine new part of the business mix which all
venues should look at.
Madame Tussauds which will
consist of the popular film format but we will be using our state of the art theatre
that houses our Marvel 4D,
where of course the show will be played!
What’s the best late
experience you have had and why?
This blog post was written by Michael Aldridge General Manager of Events at Merlin Events London