The time has come to build a website. Perhaps it’s your first site, or maybe an overhaul of your current offering. Whatever the situation, you’re striving for perfection. But how can it actually be achieved?
First you need to ask yourself, what makes the perfect website? The answer lies in your end goal. The ideal website generates ROI, whether that’s through sales, enquiries or bookings. It demonstrates expertise, provides helpful information and ultimately converts your audience into loyal clients. But how can this vision become a reality? Here are 5 steps to creating the perfect website.
1. Nail your branding
First impressions really do count, especially in the distracting realm of the internet. A strong brand flies the flag for your business, so it’s worth taking your time to ensure it’s professional and memorable. From your logo to the use of colours, fonts and tone of voice, branding is reflected throughout every page of the perfect website. Nail your brand to begin, and your web design will naturally follow.
2. Understand the importance of user experience
Forget fancy graphics and complex functionality. Above all else, the perfect website is intuitive and usable. Clumsy navigation, slow page load times and distracting banner ads will detract from the user experience, so don’t neglect to streamline your user journeys. Whether your audience wants to make an enquiry or find out more about pricing, the perfect website allows them to achieve their goals within just a few short clicks.
3. Prioritise mobile
Mobile has well and truly overtaken desktop in the battle of the browsers. On the train, at a cafe, sat on a bench at the park; most of us use mobile devices to research, purchase and socialise online. A mobile-friendly website uses responsive design to ensure a seamless browsing experience from any device. And, since Google’s April 2015 algorithm update – dubbed by some as ‘Mobilegeddon’ – a website that is optimised for mobile will be rewarded in the SEO stakes, too.
4. Don’t neglect content
A great-looking website is only part of the picture here. The perfect website is populated with relevant and engaging content, designed to incite action. From banners to blogs, pay attention to the content of your site with on-brand copywriting, compelling visuals and clever videos. Armed with useful information, your web users will be empowered and inspired to get in touch.
5. Incorporate useful functionality
Web users are visiting your site for a specific reason. Perhaps they need more information about your offering. Maybe they want to enquire about your pricing structure, or arrange a meeting to discuss ideas. Whatever prospective clients need, your website should allow them to do it with simple, intuitive functionality. Don’t overload your site with unnecessary gimmicks. Instead, focus on must-haves such as enquiry forms and social sharing.
Now you know what the perfect website is and how to achieve it, it’s time to set your plan into action. To do that, you’ll need the help of a great agency or a talented freelancer – so gather recommendations, set up meetings and invite proposals to find the right people for the job. Trust us, the perfect website is well worth your time and effort.
Written by Susie Culhane